Color - Week 4

I was amazed while reading chapter 2 of the Beaird book. I never realized how much went into color design, both in the psychology of using particular colors, as well as theory behind how to choose and use combinations of color. This will be an important chapter to avoid some of the pitfalls of terrible websites that we have explored in previous weeks.

One of the exercises in the book was to choose a color and record your top three reactions. I chose red:
1. Jackie - my best friend, who looks smashing in red
2. Strawberries - yum!
3. Fire trucks
These were all positive for me, and strong in emotion... just as the book discussed. Whether or not it increased my metabolism, well, that's a mystery!

Another useful discussion was about color schemes, such as monochromatic, analogous, complementary, split complimentary, and other variations. It helped me by showing examples and discussing the elements of such schemes. I scrapbook as a hobby, so it was great to see another way I can apply color selection other than personal preference and eyeballing it!