The first chapter of the Beaird book discusses some basic principles of design as they practically apply to web design. Overall, the book is a hands-on guide to aesthetically pleasing design, with a variety of relevant examples and worthwhile exercises.
Chapter 1 - Layout and Composition
One of the most significant parts of this process is planning. I was impressed by how Beaird discussed the need to identify the purpose for the site, information that should be included, and the importance of good communication with clients. Since I will be designing my own site, the communication will not be a relevant piece, but I can tell that the planning process will be key to a good overall design and help me determine the amount of information which should be contained on one page.
I also liked Beaird's three factors which make up good design:
- Pleasing design, but content focused
- Easy to use with intuitive navigation
- Each page is easily recognizable as part of the same site
These factors will be a good overall goal and guide as I walk through the design process.
Additionally, I learned a significant amount from the section about the "Rule of Thirds." As I experimented on paper with my own layout ideas, the grid created with the rule of thirds principle helped form a framework for comparison and evaluation of the various designs. I will definitely be thinking about how things work together according to this guideline.
Finally, there were a variety of other methods listed, such as balance (symmetrical and asymmetrical), unity, proximity, repetition, emphasis, placement, continuance, isolation, contrast, and proportion. All of these will be important tools as I build my site from the ground up.
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